Tangible outcomes.
We design them.
Intelligence precedes innovation
SHIBULERU converts complex problems into decisive advantage. We design products, brands, and experiences that move markets and minds.
Our studio operates like a precision instrument. We measure what matters, distill the essential, and deliver it with calibrated clarity.
Since 2010, commissioning clients across enterprise and venture have engaged the studio to turn intention into influence.
Measurable. Meaningful. Manufacturable.
Name by design
SHIBULERU nods to the caliper, an emblem of exactness. It reflects our method: observe, compare, and refine until truth becomes tangible.
What we do
Pattern recognition and design intelligence.
We observe products, behaviours, markets and culture to find the patterns that matter. Analysis turns them into design intelligence. Each commission gains a clear basis for decisions across identity, product and space, before form is fixed or resources are committed.
Industrial design and product thinking.
Industrial design gives form to an idea and carries it from sketch to manufacture. Product thinking sets the wider frame across range, tiering, roadmap and market position. Together they produce purposeful objects, coherent experiences and a credible path to production.
Identity design and brand systems.
We create identities as complete systems, from mark and language to guidelines, assets and spatial expression. Where several brands or offers sit together, strategy defines their relationships. Each commission delivers an identity that is distinct, coherent and ready to use.
Workplace and interior design.
We design workplaces and interiors around how people move, meet, focus and belong. Space use, flow, atmosphere and identity are resolved as one composition. Each commission delivers an enduring setting that supports its purpose and feels considered at every scale.
Studio
The studio works with senior industrial and communication designers, engineers, and photographers, drawn to a specific commission. Past and current collaborators:
Ulrich Oberwelz, Valerie Notter, Maria Pitallano, Jen Leonard, Mike Ronkoske, Marion Decroix, Marion Seignan, Mike Hester, Saphierrina Sutherland, Milan Rohrer, Reto Schneller, Mark Kelley, Lee Hendrickson, Patrick O’Riordan, Gustavo Luz Sousa
Founder
Lukas Scherrer is a Swiss-born industrial designer and the founder of SHIBULERU. He works from the position that value is created where pain is relieved, and that design is the instrument through which brands, products, and services become tangible in the market. His work is characterized by minimalist precision, functional elegance, and material honesty, grounded in sustainability and systems thinking.
Honors, awards and exhibitions
2026 Honorable Mention: Core77 Design Award, Ticino Stool
2026 Winner: Wallpaper* Design Award, Ticino Stool
2023 Winner: NY Product Design Award, Everscoop
2023 Winner: NY Product Design Award, Wellcompost
2022 Winner: Interior Design, Best of Year Award, AERO D
2022 Winner: DNA Paris Award, Ticino Chair
2022 Winner: DNA Paris Award, AERO D
2022 Winner: DNA Paris Award, Circular Eating
2022 Listing: Wallpaper* Design Directory, AERO D
2021 Winner: iF Gold, Fotokite
2021 Winner: Designpreis Schweiz, Fotokite
2021 Winner: Designpreis Schweiz, Circular Eating
2019 Winner: Interior Design, Best of Year Award, AERO V
2018 Winner: Interior Design ICFF, NYC x DESIGN, Vitra PIER
2017 Installation: MIT Media Lab in Boston, USA
2017 Exhibition Design: Vitra, Toronto, Canada
2016 Showroom Design: Vitra, Chicago, USA
2015 Jury: SPARK Design Award
2014 Jury: SPARK Design Award
2014 Exhibition: Time is More - Salone del Mobile, Milan
2014 Nomination: Goldener Hase, Hochparterre, mimijumi
2014 Jury: IDSA/IDEA Award
2013 Business Insider: Best Designers in Technology
2013 Jury: IDSA/IDEA Award Jury
2013 Nominator: Designpreis Schweiz
2011 Nominator: Designpreis Schweiz
2010 Design Distinction: ID Annual Design Review
2010 Winner: IDEA Award (IDEO)
2009 Nominator: Designpreis Schweiz
2009 Winner: iF award (IDEO)
2009 Winner: Spark award Gold, mimijumi
2009 Winner: IDEA Silver Award (IDEO)
2008 Winner: Neocon Gold Award (IDEO)
2008 Winner: IDEA Bronze Award (IDEO)
Selected clients
Anheuser Busch Inbev
Axon
Beartooth Radio
Biobrew
Brändle
Budweiser
Electric Sky
Elo Touch Solutions
Energy Infrastructure Partners
FHNW Fachhochschule Nordwestschweiz
FluidSolids
Fotokite
Fritz Hansen
Glanbia
Goodby Silverstein & Partners
Kombrewcha
Living Divani
Memo Furniture
mimijumi
NAGRA Kudelski Group
NSE
Olivera Deflorin Blumen
Publicis
RIVR
Ruckstuhl
Stadt Zürich
Stella Artois
United States Navy
VezaSur
Vitra
Western Digital
Zumtobel Lighting
ZXVentures