VISUAL STANDARDS TO BEGIN WITH

Positioning a dual-context brand with surgical clarity. We codified Beartooth’s identity so it reads as credible to operators and compelling to consumers: one voice, tuned for multiple theaters.

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DESIGN AS DRIVER

Every detail carries load. The system translates mechanical rigor into visual language: refined, legible, and field-ready.

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Core assets

The interlinked ‘OO’ wordmark embodies resilient connectivity. The circular seal deploys as a secondary mark when context is established.

The WordmarkThe primary Beartooth brand element is the wordmark. At the core of the wordmark are the modified double O’s; interlinked to emphasize the unbreakable chain of communication that Beartooth creates.
Logo MarkThe circular logo features the Beartooth core message, the unbreakable link. The icon is used in all places where the context of our brand is established. By that, the logo becomes the secondary brand element.

Activation

Only meaningful artifacts leave the studio: useful, durable, and aligned with the brand’s promise of unbroken communication.

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SHIBULERU TEAM

Lukas Scherrer, Mike Ronkoske

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