BRAND AND LOGO DESIGN FOR THE SAN FRANCISCO ZÜRICH SISTER CITY COMMITTEE

Two cities, one mark. We fused the Golden Gate Bridge with Zürich’s crest into a disciplined symbol built on a strict grid, where positive and negative space read with typographic clarity.

Designed to scale, the mark renders crisply from lapel pins to banners, print to screen. A concise standards system governs grid, spacing, and usage so civic partners can deploy the identity consistently across ceremonies, programs and everyday communications. Timeless form, modern utility.