THE FIRST BREAST LIKE BABY BOTTLE
Human by design. We rethought the infant bottle around behavior: latch, angle, ritual. The iconic silhouette improves feeding ergonomics; a single‑piece nipple simplifies cleaning without compromising feel. Insight translated into comfort—for babies and parents.
DESIGN DECISIONS TO IMPROVE USER EXPERIENCE
The wide neck with its iconic angle are design decisions driven by function. The angle allows for easy feeding and lets the parent easily see the content of the bottle without the baby to stop feeding. The wide neck make pouring the breast milk or formula mess free while the cleaning can be done without the need for special bottle cleaning devices.
SHIBULERU TEAM
Lukas Scherrer, Valerie Notter, Maria Pitallano