VISUAL STANDARDS TO BEGIN WITH
Beartooth lives in both consumer and military worlds. We distilled down these opposing contexts as well as the founders' vision into a brand that positions Beartooth appropriately. We designed everything from brand strategy to tangible assets such as logomark, wordmark and brand guidelines for our clients’ everyday use.
DESIGN AS DRIVER
Precision is a part of the Beartooth DNA. This includes the design, engineering, manufacturing, even a printed piece of collateral - every detail serves a purpose. The same consideration and craft of analog design processes are translated into the digital world. By that, we create a very own visual appearance that looks shockingly refined yet rugged.
The visual system we designed lets beartooth adapt to various contexts like consumer facing, athlete facing and military facing with consistency. The tone is the same while the language is different to capture the audience appropriately.