SHIBULERU
Intelligence x Design
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Beartooth Packaging

FIRST PRODUCT OUT OF BOX EXPERIENCE
 

The Beartooth out of box experience was designed to the highest sustainable standards. The products and all peripherals are packaged using only paper fiber to ensure the end of life cycle of the packaging can be fully recycled in the paper stream. At the same time, new technologies such as Paperfoam were implemented in a creative manner; The shock absorbing tray is formed like a mountain range - a reference to the outdoor use of the product.

 
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CABLE RETENTION AND PLUG SORTING MADE FROM PAPER

The telescopic box with tiered interior has only minimal graphics applied. The brand color is prominently featured and the absence from arbitrary imagery let the packaging stand out on the shelf. The bottom layer of the packaging has a paper based cable retention and plug sorting keeping all peripherals in place clean and tidy.

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SHIBULERU TEAM

Lukas Scherrer, Marion Decroix

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