IDENTITY DESIGN FOR THE CERTIFICATION
OF BIODEGRADABLE, BIO-BASED AND
HOME COMPOSTABLE MATERIALS

We designed the brand standards for Wellcompost.

Wellcompost is the certification for materials that are 100% biobased, home compostable and biodegradable in any natural surrounding without producing any micro plastics. It stands for an overreaching approach to sustainability and combines all relevant standards under one label. 

FOUNDATION 1

The world we play in today is filled with:

Complexity leading to Confusion.
Uncertainly leading to Anxiety.
Over-consumption leading to Guilt.

Green is overused and under-defined.
Labels and certifications promise guidance.

But too often they are just part of a marketing scheme.
A sticker that can be purchased.

Not much change beyond that.

FOUNDATION 2

The new label mark is designed with the following in mind:

Underline the unique properties of the material
As the material can be composted at home it goes through an after use transformation from one state to another.

Highlight the action
Everybody can do it.

Be friendly and delightful
Too many rules and regulations, social and peer pressure, do’s and don't’s take the fun out of life. We are the positive option.

Can be universally used
The label shall be used in many ways. It has to work injection molded on parts, printed, on screens and ideally even animated. It works as point of reference for end users, big company stake holders, engineers and marketing.