BRAND AND LOGO DESIGN FOR THE SAN FRANCISCO ZÜRICH SISTER CITY COMMITTEE
We designed the logomark and brand standards for the San Francisco Zürich sister city committee. In the development phase we looked at an elegant way of combining the crest of Zürich with the iconic golden gate bridge. Based on a strict grid, the logomark falls in place naturally. Positive and negative space is addressed in a typographic manner.
The new logomark combines the Golden Gate Bridge and the crest of Zürich in a timeless way.